Disco + Pinoy Grocery: Inside Seafood City’s Dance Parties

Would you like a side order of disco dance party with your can of sardines, Ma’am/Sir? That’s exactly the energy at Seafood City’s Late Night Madness—a grocery-aisle rave where your pamalengke and your playlist finally happen in the same place. Part brilliant marketing stunt, part full-on celebration of Filipino joy, Late Night Madness began at […]